SEO IRL 2026 · October 6–7 · Toronto

Book your stay

Everything you need to plan the trip: where the venue is, how the subway gets you there, and AI helpers that find the right hotel for your budget.

Let AI help you book

Each link opens an assistant with a ready-made prompt: hotels near MaRS, plus help with your flight to Toronto. Pick your favorite and go.

The prompt

I'm attending SEO IRL on October 6 & 7 at the MaRS Discovery District in Toronto, Canada. Please suggest hotels near MaRS Discovery District, and then ask me if I need help booking a flight to Toronto.

The venue

MaRS Discovery District
101 College St, Toronto, ON M5G 0A3

Same venue as last year — right in the heart of downtown at College St & University Ave, surrounded by hospitals, the University of Toronto, and Queen's Park.

Book anywhere within a 15–20 minute walk and you can skip transit entirely. Otherwise, aim for a hotel near a Line 1 subway station and you're minutes from the door.

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Getting there on the subway

  • Queen's Park is at the door

    MaRS sits directly at Queen's Park station on Line 1 (Yonge–University). Step off the train and you're at the venue — no transfers, no weather.

  • Stay anywhere on Line 1

    Hotels near College, Dundas, Queen, King, St. Andrew, or Union are all a short ride away. If your hotel is near a Line 1 stop, your commute is minutes.

  • From Pearson Airport

    Take the UP Express train to Union Station (about 25 minutes), then Line 1 northbound three stops to Queen's Park. It beats rush-hour traffic every time.

  • Paying your fare

    Tap a credit or debit card (or your phone) right at the fare gate — no ticket needed. One TTC fare includes two hours of transfers in any direction.